The Importance of Having a "Coming Soon" Page

Published: at 11:36 AM

The Importance of Having a Coming Soon Page

Table of contents

Open Table of contents

Why Have a “Coming Soon” Page?

The main function of a “coming soon” page is to inform the visitor about the current status of the website. During development or maintenance, websites may go through significant changes, such as adding new features, adjusting designs, or even migrating servers. If a visitor accesses a website under construction and does not find any information about what is happening, it can lead to confusion or even the impression that the website is not being taken seriously.

When you use a maintenance or coming soon page, you are offering a clear way to communicate with the user, showing that:

  1. The Project is Under Development: This is especially useful if the client is tracking the website’s progress. By seeing a maintenance page, they understand that work is being done and that the final product is on its way.

  2. It Prevents Discomfort for the User: If the website does not have a coming soon page, visitors may end up seeing an incomplete or broken version of the website. This can create the impression that the site is poorly done or outdated. The coming soon page minimizes this risk.

  3. It Demonstrates Professionalism: Even if the website is still under development, a well-designed coming soon page conveys an image of organization and care, showing that the development process is happening in a planned manner.

  4. It Communicates the Wait Time: Depending on the situation, you can even include an estimate of when the site will be ready or a simple message indicating that work is in progress. This helps set expectations and keeps the client or user informed.

How to Implement a “Coming Soon” Page

Implementing a “coming soon” page in your project is extremely simple and can be done with just a bit of HTML and CSS. Below is a basic example of how to create a “coming soon” page that you can add to your website while it is under development.

Example Code:

<!-- index.html -->
<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Coming Soon Page</title>
    <link rel="stylesheet" href="style.css">
</head>
<body>
    <div class="container">
        <h1>We Are Working on the Website</h1>
        <p>Our website is under construction and will be available soon. Thank you for your patience!</p>
        <div class="spinner"></div>
    </div>
</body>
</html>
/* style.css */
body {
    display: flex;
    justify-content: center;
    align-items: center;
    height: 100vh;
    margin: 0;
    font-family: Arial, sans-serif;
    background-color: #f4f4f4;
}
.container {
    text-align: center;
    padding: 50px;
    background-color: #ffffff;
    border-radius: 10px;
    box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1);
}
h1 {
    color: #333;
    font-size: 2.5rem;
}
p {
    font-size: 1.2rem;
    color: #666;
}
.spinner {
    margin: 0 auto;
    border: 5px solid #f3f3f3;
    border-top: 5px solid #3498db;
    border-radius: 50%;
    width: 50px;
    height: 50px;
    animation: spin 2s linear infinite;
}
@keyframes spin {
    0% {
        transform: rotate(0deg);
   }
    100% {
        transform: rotate(360deg);
   }
}

How the Code Works:

  1. HTML:

    • The HTML code is very simple, with a basic structure that includes a title (<h1>), an explanatory message (<p>), and a loading animation represented by a spinning circle.

  2. CSS:

    • The styling is focused on centering the content on the page both vertically and horizontally using Flexbox.
    • The page has a clean, minimalist look with a light background and a highlighted content area.
    • The spinner (loading icon) was created with a simple CSS animation, which spins continuously to indicate that the website is under development or maintenance.

  3. Responsiveness:

    • The design is responsive, meaning the page will adjust to different screen sizes, which is important to ensure a good browsing experience even on mobile devices.

  4. Customization:

    • You can customize the coming soon page to match the colors and style of your website or project. You can also add more information, such as an estimated time of completion or links to social media or contact pages.

Benefits of Using a “Coming Soon” Page

  1. Prevents Frustration: If the website is not finished or is undergoing maintenance, users may feel frustrated when trying to access it. The coming soon page clearly communicates that the site is being worked on and will be available soon.

  2. Professionalism and Transparency: Showing that you are in the process of building or maintaining the website demonstrates commitment and transparency. This is essential when working with clients — they will feel more confident knowing that work is in progress and that they are being kept informed.

  3. SEO Maintenance: Although the website’s content is unavailable, a coming soon page can prevent Google or other search engines from indexing an incomplete or broken version of the site. This helps protect the online reputation of your project.

  4. Ease of Implementation: As we saw, creating a coming soon page is extremely easy with just simple HTML and CSS. It can be done quickly without any major costs or technical complexities.

Conclusion

Adding a “coming soon” page to your website, whether for a client or for your own project, is an important practice that ensures good communication with users. Additionally, this approach helps maintain the professional image of your website, even during development or maintenance phases. With just a simple HTML and CSS code, you can create a functional and personalized coming soon page that not only prevents user discomfort but also conveys seriousness and commitment to the project’s progress.

If you don’t already have a coming soon page on your website, don’t waste time and implement one now. It can prevent many headaches in the future and ensure that your website or your client’s site offers a smoother and uninterrupted user experience.